Category: ATO News

Official news from the Added Time Outfitters front office.

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Collaboration: American Outlaws x Added Time

If there’s a idea that defines Added Time Outfitters more than any other, it’s that we firmly believe that shared experiences are the glue that bonds us all together.

Memories of trophies lifted, awe-inspiring performances, otherworldly feats of skill and athleticism, supporting a collective cause — those moments moments of greatness are enhanced by the collective they create amongst us.

But long before we were making wristbands and apparel to celebrate those shared experiences, The American Outlaws have been working to make those moments happen for American fans across the country and globe.

Launched in 2007, The American Outlaws are this summer marking 15 years of supporting the U.S. men’s, women’s, and youth national teams no matter where they play — including at the upcoming World Cup in Qatar. And with local chapters in over 200 locations and over 25,000 members, A.O. is likely planning something special for American supporters in a city near you this November and December.

And now, we’re joining forces with A.O. to help their members show their support for the Red, White, and Blue by introducing an exclusive collaboration wristband ahead of the 2022 World Cup!

The collab’s design takes its inspiration from the new kits Stimulus Athletic home and away kits offered to A.O. members ahead of the tournament in Qatar. The navy side offers an update to the famous denim aways from the 1994 World Cup, while the reverse features a red pinstripe design that is reminiscent of the the third kits worn by the team at the 2007 Copa América.

“There have been so many wonderful USMNT and USWNT moments in our organization’s history,” said Donald Wine, the merchandise chairman for The American Outlaws and long-time member of the national board. “As we celebrate 15 years of passionate support of our national teams, we’re so excited to partner with Added Time Outfitters to literally wear some of those key moments on our wrists. As our teams take on the world, we can support them wherever we go with our AO x Added Time wristband.”

Fans and members of The American Outlaws can get the Added Time collaboration wristband from the group’s online store beginning today.

And as an additional perk, current A.O. members should keep their eye out for the next email from the Outlaws for an exclusive discount code good for your next purchase here at Added Time dot com!

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Added Time x Queen City Football Club

Supporting local soccer doesn’t just mean supporting your local professional club.

Each major metropolitan areas in the United States is home to thousands of soccer teams at every level of the game. Recreational teams, youth teams, amateur teams, indoor teams, over-30 teams. And each of them serves as hub for a slice of the larger soccer community.

And all of them have support of some type. For some, there are legitimate fans who show up in droves. For others, there’s an army of parents, family members, and coaches. And for many, they have the support of the players who show up week-in and week-out.

And for the vast majority of those local soccer teams, the moments that define them fall outside the spotlight shown by the masses.

Here at Added Time, we’ve made it our mission to help supporters pay homage to the memories that matter most to them. And that’s no different for amateur sides.

And that’s why we’ve partnered with a local 5v5 amateur side Queen City Football Club to become their primary shirt sponsor for the upcoming season.

It doesn’t hurt that QCFC have consistently pumped out some of the finest looking kits in American soccer.

For their latest effort with the Added Time Outfitters logo on the front, they’ve partnered with bespoke uniform providers Olive & York to come up with the “Neon Deco Kit”. The eye-catching shirt, inspired by the many art-deco buildings and signs that once dominated Cincinnati’s downtown architecture, can be seen in person on weeknights at the Town & Country Sports Complex.

Want to grab one for your own kit collection? You can nab QCFC’s Neon Deco Kit — which also features a sleeve sponsorship from long-time Added Time soccer haunt Rhinehaus in Over-the-Rhine — for just $45 on the Olive & York website.

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Save the season with our annual Black Friday sale

It’s that time of year again. You know, it’s the time when we probably should be buying holiday gifts for others while there are great deals, but end up mostly getting things for ourselves.

We’re as guilty, so no judgment here.

No matter who you’re shopping for during and around the traditional Black Friday/Cyber Monday festive period, Added Time Outfitters is here to fulfill your soccer supporting needs. Starting Monday, Nov. 22, and running through Monday, Nov. 29, you can get 25% off of everything in our online store when you use the code “magicspray” at checkout!

That’s right: every single item we sell is on sale.

Each and every single one of our match-inspired wristbands — including the four new womens’ soccer designs we revealed last week and a further four new domestic drops this week — is eligible. Our collaboration cap with Talisman & Co.? Yup, it’s on sale, too. So are all of our stickers. And you can grab almost all of them with free shipping, as always.

So if you’ve been eyeballing the designs for your favorite club sides and national teams, now is the perfect time to grab them at a discount… and maybe pick up an extra for a friend while you’re at it.

Start your order now
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Support local: your chance to win a kit

Our sport, at its heart, is a grassroots effort. The local soccer scene — no matter where you might find yourself — is the heartbeat of the sport. It develops local youth players, crowds in which to gather and watch big matches, and teams to play with, a community to join and socialize within.

That’s why we’re big believers of supporting local soccer. And whether that’s collaborating with local supporters groups or supporting amateur sides — such as local men’s side 1819 Cincinnati — Added Time Outfitters is always looking for ways to support the community in which we find ourselves.

So when 1819 Cincinnati let us know they had a few spare kits with our logo on the front from last season’s campaign, we knew of a perfect way to put them to good use. We want to pass the love on to another soccer community: yours.

Sure, we could sell them — we’ve had offers! But instead we’re giving them away to our followers. The community we’ve built around Added Time Outfitters over the last three years has been incredible, and we could think of no better way to show our thanks to all of you thank to give you a chance to get your hands on these limited edition beauties from Nike.

So, how do you enter? Head to either our Twitter and/or Instagram posts and follow the instructions on each.

We’ll select winners on Wednesday, September 29th, and will contact you via direct message on either platform after the conclusion of a random draw. Winners will have 48 hours to respond before surrendering your prize and it being awarded to another contestant.

To everyone who participates, even if you don’t win, we appreciate all of the love you’ve shown us and thank you for being a part of our community. Best of luck!

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Helps us add some international flair

Thanks to the delays induced by the dreaded plague, the summer of 2020 will be one to remember for supporters of the beautiful game. The European Championships, Copa America, and the Olympic tournaments have all been bumped back to this summer, meaning we’re in for a smorgasbord of soccer this summer.

To celebrate, we’ve decided to massively expand our wristband offerings for national teams!

Our three current international designs — for the U.S. women’s and men’s national teams and Mexico — have proven some of our most popular to date. And this summer, we’ll be adding a further seventeen wristbands. Here’s who we’ll be making them for:

Europe
England
France
Germany
Italy
Netherlands
Portugal
Spain		 South America
Argentina
Brazil
Chile
Colombia
Uruguay		 Elsewhere
Ghana
Japan
Nigeria
South Korea
USWNT (2nd Design)

Now normally, we like to keep our new designs under wraps until we release them into the wild. But we’re taking a different tact with these international offerings by letting YOU help us choose the iconic matches we feature on each wristband. All you have to do is scroll down below and cast a vote for the matches(s) you think should get incorporated into the designs. We made some suggestions for each country’s designs below, but feel free to write in your own matches as well.

We’ll leave the polls open through Friday, April 9 to allow ample time for votes to be cast and production so that we can have these designs on your wrists this summer.

Now that you’re done voting, check out our full selection of international team wristband designs.

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Collaborate with Added Time Outfitters

Back before the turn of the New Year, Added Time Outfitters experienced yet another first: our first custom collaboration on a wristband.

Our team worked closely with Mitch, a former member of the Coker University men’s soccer team, to create a design that would celebrate the program’s 40th anniversary. Together, we whipped up a snakeskin-inspired wristband that paid homage to the Cobras’ past and present. Over 120 wristbands were ordered, including one for every current member of the Coker varsity team and staff.

Of course, we’re hoping this is the first of many collabs across the soccer community. Whether you’re a youth club, non-profit organization, college team, supporters group, or even a like-minded brand… we want to work with you! Added Time Outfitter wristbands are the perfect way to commemorate a massive achievement, build club culture, or even be used to run a fundraiser.

And to make the process easier, we now have a dedicated page on the site to submit your interest in collaborating.

A big thank you to Mitch and all of the Coker soccer family for kicking things off, and we look forward to working with you on a design soon.

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For your head: Added Time Outfitters + Talisman & Co.

When we first launched Added Time Outfitters, our idea was relatively simple: let’s come up with a unique way for supporters of the beautiful game to represent their favorite teams, moments, and sport.

And though that idea initially manifested itself in the form of our line of original wristbands, we have always dreamed of more. Apparel lines, artwork, and further accessories have always dotted the periphery of our discussions about and plans for the future. We took a small step in that direction with the sticker packs we launched in July.

But today, we take those dreams a step further.

We’re doing that by launching our first move into the headwear space and an exciting collaboration with Talisman & Co. Launched by former professional player Dustin Branan and based out of St. Paul, Minn., Talisman “offers high-end, quality made caps to help you support and celebrate your football club”. And with a few Talisman caps already in our personal collections, teaming up with them for our first hat seemed a no-brainer.

The result of that collaboration affirmed that choice: the Added Time Outfitters + Talisman 5-Panel Cap.

The front of the Added Time + Talisman 5-Panel Cap
The back of the Added Time + Talisman 5-Panel Cap, featuring the Fourth Official logo and nylon clasp closure.
The inside tag of the Added Time + Talisman 5-Panel Cap

The cap sports an unstructured, premium brushed cotton twill five-panel design, which is often called a “camp hat”. It features embroidered Added Time Outfitters logos on the front and back, including a new “fourth official” secondary mark. On the inside, a co-branded tag featuring the Talisman and ATO wordmarks.

You can purchase your own Added Time + Talisman 5-Panel Cap now as it is available exclusively at addedtime.com.

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ATO at Away Days

For the first year of our existence, the fine goods we purvey here at Added Time Outfitters have only ever been available right here at Added Time Outfitters dot com.

But that changes today as a selection of our original wristbands are now available from our friends at Away Days, a Boston-based soccer brand an online retailer.

In addition to Away Days’ own line of soccer lifestyle apparel offerings, they provide supporters of the beautiful game a way to discover new clubs and football brands through a curated offering of soccer jerseys, apparel, and accessories.

In short, we love the way they look at the game and partnering with them was a no brainer.

Go and have a look at everything they have to offer at awaydaysfootball.com, and you can spy our offerings on their site here.

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Happy birthday to us

Against all odds, we survived our first year.

This Wednesday, July 29, 2020, will mark exactly one year to the day from the public unveiling of Added Time Outfitters. And what a wild year it’s been. We’ve discovered and rectified a major production snag, exponentially increased our product offerings, and navigated the turbulent waters of a pandemic and social upheaval.

A year ago, we made our debut with just five wristbands for five teams. Today we have 24 — plus six new designs for six new teams which will be introduced in the few weeks. There are stickers now, too. We’ve shipped to 48 states (plus D.C.) and six countries. And we’ve sold thousands of wristbands. Alexi Lalas even gave us a shout.

None of that, of course, would be possible without the support of everyone who has placed an order, shared a post, or even gave us a follow. So it only seemed right that we celebrate our big milestone by saying thanks to all of you.

And we’ll be doing that in two ways…

Starting today you’ll notice posts on each of our Facebook, Instagram, and Twitter feeds where will be conducting a follow, comment, and share/tag giveaway culminating on Wednesday at 12 PM Eastern! Follow the exact rules for each channel below for your chance to win FIVE (5) Added Time Outfitters wristbands:

  • Facebook: Navigate to the post on our wall, leave a comment where you tag at least two friends, and then share the post to your own wall. Make sure you give the ATO account a “like” as well.
  • Instagram: Navigate to the post on our feed, tag at least two friends in the comments, and then share the post to your story. Make sure you’re following the ATO account, too.
  • Twitter: Find this tweet, reply to it by tagging at least two friends, and then share the post to your own wall. Too, be sure to give our account a follow.

You can register to win on each of the platforms, but you can only be selected as winner for one. Winners will be announced on each relevant social channel on July 29, 2020, by 1 PM Eastern. Winners must also have a shipping address located within the United States, and must get in touch with us either through direct message (DM) or by emailing us here, by August 1, 2020, with proof of account ownership.

Additionally, we’re also launching a special 20% off sale on all orders placed between now and midnight on July 29th. To take advantage of that sale, use code “ONEYEAR” at checkout.

Hopefully that goes a little way to showing our appreciation for all of your support during our first year, and here’s looking forward to a bigger and better year two and beyond.

 

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Let’s get domestic

It’s been a weird couple weeks in the world of soccer. This time of year, we’re normally completely overwhelmed by choice. For those of us in the Eastern part of the U.S., it’s usually entirely plausible to watch the beautiful game non-stop from sun up to sundown each weekend. There’s the home stretch of European campaigns, Champions League, and of course the launch North American competitions.

Here at Added Time Outfitters, we had been eagerly preparing for the arrival of American leagues. Though thanks to the onset of a global pandemic, we — along with soccer supporters across the globe — have been denied that weekly inspiration and escape.

But just because there’s no soccer being played, that doesn’t mean we can’t still celebrate the teams and memories that we love.

With that in mind, today we’re proud to unveil five brand new Added Time Outfitters wristband designs that pay homage to some of our country’s most iconic clubs:

Coupled with the already available Cincinnati-inspired Queen City Cupset and the U.S. men’s national team derived Red White and Denim, that brings our total number of domestic offerings to seven. Don’t see a wristband for your side yet? Let us know who you want to see next by getting in touch.

As a reminder, every order ships free of charge within the United States including all of our new designs! And be sure to follow us on Instagram, Twitter, and Facebook to get the latest updates on new products, special offers, and giveaways.